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Touch of Grey, or How the Grateful Dead Became Pop Stars

By (author) John Brackett

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normal price: R 3 359.95

Price: R 3 023.95

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| book description |

Touch of Grey, or How the Grateful Dead Became Pop Stars draws on extensive archival research to tell the behind-the-scenes story of how one song fundamentally transformed the legacy of one of rockâ€™s most iconic groups. Touch of Grey, or How the Grateful Dead Became Pop Stars tells the story of how one song transformed the popular legacy of one of rockâ€™s most iconic musical groups. John Brackett traces the history of the song â€œTouch of Grey,â€ beginning with songwriter Robert Hunterâ€™s lyrical sketches and the Grateful Deadâ€™s earliest live arrangements, culminating in the groupâ€™s popular renaissance following the release of â€œTouch of Greyâ€ and the album In the Dark in the summer of 1987. Brackett details how particular recording technologies, notable musical characteristics, modes of attending and listening, and the mechanics of the contemporary music industry shaped this defining moment in the groupâ€™s career. Drawing on extensive archival research, Touch of Grey examines how the band and their label worked to produce a hit record, a dynamic music video, and an effective promotional campaign that would propel the Grateful Dead from a group with a devoted cult following to become a pop culture phenomenon.