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| book details |
Marketing in the Cyber Era: Strategies and Emerging Trends
Edited by
Ali Ghorbani
This book is currently unavailable. Enquire to check if we can source a used copy
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| book description |
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
| product details |
Normally shipped |
Enquiries only
Publisher |
IGI Global
Published date |
31 Dec 2013
Language |
Format |
Multiple-component retail product
Pages |
357
Dimensions |
279 x 216 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-1-4666-4866-1
Readership Age |
BISAC |
business & economics / sales & selling
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