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Managing New Product and Process Development: Text Cases

By (author) Steven C. Wheelwright





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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

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Normally shipped | Enquiries only
Publisher | Simon & Schuster
Published date | 6 Jul 2010
Language |
Format | Digital (delivered electronically)
Pages | 896
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-4516-0231-9
Readership Age |
BISAC | business & economics / marketing / general


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