|
|
books
| book details |
The Handbook of Service Innovation
Edited by Renu Agarwal, Edited by Willem Selen, Edited by Göran Roos, Edited by Roy Green
|
| on special |
normal price: R 4 212.95
Price: R 3 791.95
|
| book description |
Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.
| product details |
Normally shipped |
Publisher | Springer London Ltd
Published date | 5 Oct 2016
Language |
Format | Paperback / softback
Pages | 842
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-4471-7206-2
Readership Age |
BISAC | business & economics / industries / service industries
| other options |
Normally shipped |
Readership Age |
Normal Price | R 5 484.95
Price | R 4 935.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
Matt Dinniman
Paperback / softback
480 pages
was: R 522.95
now: R 459.95
|
|
|
|
|
