| book details |

The stuff you can't bottle: Advertising for the global youth market

By (author) King Adz King Adz

This book is currently unavailable. Enquire to check if we can source a used copy

| enquire |

| book description |

One of the most profound e?ects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience. And youth advertising is already way ahead in the future â€“ this is often where the most exciting, progressive ideas and concepts get through and make it into production. It is a truly mind-blowing creative â€˜arenaâ€™, where the message is often the medium and the medium changes so rapidly that only the very savvy can keep up. Who really knows what can make a connection with the youth? This is an exploration of the lives of the free and the domain of the restless â€“ a place where the true spirit of liberty and energy of the young bounce o? every surface and run rings around anyone over the age of 24 â€“ examining the art, images, words and concepts that are needed to convey messages successfully to a mass audience. The Stu? You Canâ€™t Bottle documents the journey through some of those ideas, examining the art, images, words and concepts that are needed to achieve e?ective communication; a journey replete with insight from many di?erent talents and legends in the advertising industry and beyond.

| product details |

| other options |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

| more |

| add to trolley |

The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

| more |

| add to trolley |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

| more |

| add to trolley |