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Marketing Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

Edited by Yoram Wind, Edited by Paul E. Green

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normal price: R 9 968.95

Price: R 9 470.95


| book description |

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Kluwer Academic Publishers
Published date | 31 Dec 2003
Language |
Format | Hardback
Pages | 346
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-4020-7596-4
Readership Age |
BISAC | business & economics / marketing / research


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