|
|
books
| book details |
Secret Sauce: How to Pack Your Messages with Persuasive Punch
By (author) Harry Mills
|
|
| on special |
normal price: R 350.95
Price: R 332.95
|
| book description |
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
| product details |
Normally shipped |
Publisher | HarperCollins Focus
Published date | 28 Jan 2027
Language |
Format | Paperback / softback
Pages | 192
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-4002-4639-7
Readership Age |
BISAC | business & economics / business communication / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 494.95
Price | R 469.95
| on special |
Normally shipped |
Readership Age |
Normal Price | R 531.95
Price | R 504.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
Amal El-Mohtar
Paperback / softback
208 pages
was: R 385.95
now: R 338.95
|
WINNER OF THE HUGO AND NEBULA AWARDS: Two time-travelling agents from warring futures, working their way through the past, begin to exchange letters - and fall in love in this thrilling and romantic book from award-winning authors Amal-El Mohtar and Max Gladstone.
|
Charles, the latest in robo-butler technology, has accidentally murdered his master.
|
|
Ray Nayler
Paperback / softback
464 pages
was: R 315.95
now: R 277.95
|
David Mitchell meets Arrival in a breathlessly entertaining and awards-shortlised literary thriller exploring men's fraught relationship with nature.
|
|
|
|
