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books
| book details |
Secret Sauce: How to Pack Your Messages with Persuasive Punch
By (author)
Harry Mills
| on special |
normal price: R 420.95
Price: R 399.95
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| book description |
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
| product details |
Normally shipped |
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher |
HarperCollins Focus
Published date |
23 May 2024
Language |
Format |
Paperback / softback
Pages |
192
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-1-4002-4639-7
Readership Age |
BISAC |
business & economics / business communication / general
| other options |
Normally shipped |
Forthcoming. Coming into print soon, we are accepting back orders for this item
Readership Age |
Normal Price |
R 511.95
Price |
R 485.95
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Normally shipped |
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Readership Age |
Normal Price |
R 559.95
Price |
R 531.95
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The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 363.95
now: R 345.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
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Fifteen Dogs
André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
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Think Again: The Power of Knowing What You Don't Know
Adam Grant
Paperback / softback
320 pages
was: R 275.95
now: R 247.95
Stock is usually dispatched in 6-12 days from date of order
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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation
Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
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