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Brand Management: Principles and Applications for Effective Branding

By (author) Jaywant Singh, By (author) Paurav Shukla

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normal price: R 5 952.95

Price: R 5 654.95

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How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.

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Normal Price | R 6 281.95
Price | R 5 967.95 | on special |

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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days

This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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The Coming Wave: AI, Power and Our Future

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Paperback / softback
352 pages
was: R 295.95
now: R 265.95
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Paperback / softback
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Survive the AI Apocalypse: A guide for solutionists

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Paperback / softback
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was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order

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