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More Than A Name: An introduction to branding

By (author) Melissa Davis, By (author) Steve Everhard

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normal price: R 2,001.95

Price: R 1,901.95

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The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name Melissa Davis takes you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way. Youâ€™ll discover: - What makes up a brand identity - How to create guidelines for in-house and external partners - The challenges and benefits of defining and targeting specific audiences - Current trends in corporate promotion, including online and viral marketing With a strong focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers coming to the topic from graphic design, marketing and branding.

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Fifteen Dogs

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Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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Paperback / softback
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Paperback / softback
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Stock is usually dispatched in 6-12 days from date of order

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Paperback / softback
672 pages
was: R 731.95
now: R 658.95
Available from overseas. Usually dispatched in 14 days

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