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The Culture Factor: Cross-National Management and the Foreign Venture

By (author) Mark Neal

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normal price: R 3 462.95

Price: R 3 289.95


| book description |

Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines why it is that cultural differences engender such difficulties and looks at the different kinds of cultural costs associated with international business. Through identifying the organisational processes that lead to classic 'cultural problems', the book shows in a practical way how businesses can manage cultural difference more effectively.

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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Palgrave Macmillan
Published date | 1 Jan 1998
Language |
Format | Paperback / softback
Pages | 157
Dimensions | 216 x 140 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-3491-4685-7
Readership Age |
BISAC | social science / anthropology / cultural


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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 4 386.95
Price | R 4 166.95 | on special |



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