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Digital Business and E-commerce

By (author) Dave Chaffey, By (author) Tanya Hemphill, By (author) David Edmundson-Bird

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normal price: R 3,598.95

Price: R 3,238.95


| book description |

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business  up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style  With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

| product details |



Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Publisher | Pearson Education Limited
Published date | 6 May 2024
Language |
Format | Paperback / softback
Pages | 664
Dimensions | 265 x 195 x 25mm (L x W x H)
Weight | 1204g
ISBN | 978-1-2927-2583-3
Readership Age |
BISAC | non-classifiable


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