|
|
books
| book details |
Marketing and Globalization
By (author) Aurélia Durand
|
|
| on special |
normal price: R 2 731.95
Price: R 2 458.95
|
| book description |
This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 19 Jul 2018
Language |
Format | Paperback / softback
Pages | 572
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 888g
ISBN | 978-1-1382-0234-4
Readership Age |
BISAC | business & economics / international / marketing
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 104.95
Price | R 2 794.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
Matt Dinniman
Paperback / softback
480 pages
was: R 517.95
now: R 455.95
|
|
|
|
|
