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TV Commercials: How to Make Them: or, How Big is the Boat?

By (author) Ivan Cury

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normal price: R 7 859.95

Price: R 7 073.95

| book description |

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Taylor & Francis Ltd
Published date | 17 Dec 2015
Language |
Format | Hardback
Pages | 242
Dimensions | 235 x 191 x 0mm (L x W x H)
Weight | 453g
ISBN | 978-1-1381-3136-1
Readership Age |
BISAC | performing arts / television / general

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