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Facets of Corporate Identity, Communication and Reputation

Edited by Tc Melewar





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| book description |

Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this

| product details |



Normally shipped | Enquiries only
Publisher | Taylor & Francis Ltd
Published date | 10 Apr 2008
Language |
Format | Digital (delivered electronically)
Pages | 256
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-1341-3611-7
Readership Age |
BISAC | business & economics / general


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