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books
| book details |
Sustainability Marketing: A Global Perspective
By (author) Frank-Martin Belz, By (author) Ken Peattie
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| on special |
normal price: R 2 890.95
Price: R 2 601.95
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| book description |
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
| product details |
Normally shipped |
Publisher | John Wiley & Sons Inc
Published date | 17 Aug 2012
Language |
Format | Paperback / softback
Pages | 352
Dimensions | 231 x 188 x 15mm (L x W x H)
Weight | 703g
ISBN | 978-1-1199-6619-7
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 268.95
Price | R 3 841.95
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