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Business Storytelling For Dummies

By (author) Karen Dietz, By (author) Lori L. Silverman

| on special |

normal price: R 752.95

Price: R 715.95


| book description |

Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | John Wiley & Sons Inc
Published date | 21 Jan 2014
Language |
Format | Paperback / softback
Pages | 384
Dimensions | 234 x 188 x 28mm (L x W x H)
Weight | 499g
ISBN | 978-1-1186-6121-5
Readership Age |
BISAC | business & economics / management


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Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Readership Age |
Normal Price | R 772.95
Price | R 734.95 | on special |




Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 970.95
Price | R 921.95 | on special |



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