|
|
|
books
| book details |
World Class Communication: How Great CEOs Win with the Public, Shareholders, Employees, and the Media
By (author) Virgil Scudder, By (author) Ken Scudder, Foreword by Irene B. Rosenfeld
|
| on special |
normal price: R 1 280.95
Price: R 1 216.95
|
| book description |
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert instruction on how to manage them without breaking into a sweat. Reveals the keys to successful shareholder communication Tips for winning in the media—every time out Expert tips for developing powerful public speaking techniques Discover how to rally employee support and performance through communication There is a great, and often irrational, fear of the media among CEOs, with too few executives truly knowing how to deliver a message effectively in an interview. World Class Communication delivers the necessary tools and techniques you need to communicate your message to your target audience—from shareholder meetings to corporate communications to handling crises.
| product details |
Normally shipped |
Publisher | John Wiley & Sons Inc
Published date | 19 Oct 2012
Language |
Format | Hardback
Pages | 240
Dimensions | 236 x 160 x 23mm (L x W x H)
Weight | 440g
ISBN | 978-1-1182-3005-3
Readership Age |
BISAC | business & economics / business communication / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1 536.95
Price | R 1 459.95
| on special |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
|
A terrifying locked-room mystery set in a remote outpost on Mars.
|
|
|
|
