|
|
books
| book details |
Innovating for the Middle of the Pyramid in Emerging Countries
Edited by Alvaro Cuervo-Cazurra, Edited by Miguel A. Montoya
|
| on special |
normal price: R 4 489.95
Price: R 4 040.95
|
| book description |
The transformation of emerging markets in recent decades has generated a new, growing, and very large middle class market, also known as the middle of the pyramid. This market segment, which is middle by the standards of emerging markets yet low by the standards of advanced economies, is extremely attractive for firms, but still understood and underserved. This volume presents detailed analyses of exemplary firms that have innovated products, services, and business models to fulfil the needs and desires of these new middle classes. It provides useful insights for managers, consultants, researchers, and students interested in emerging economies, and actionable lessons on how to innovate for a new and expanding market segment.
| product details |
Normally shipped |
Publisher | Cambridge University Press
Published date | 4 Mar 2021
Language |
Format | Hardback
Pages | 408
Dimensions | 235 x 160 x 25mm (L x W x H)
Weight | 740g
ISBN | 978-1-1084-8019-2
Readership Age |
BISAC | business & economics / international / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 5 043.95
Price | R 4 538.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
Mason Coile
Paperback / softback
224 pages
was: R 517.95
now: R 465.95
|
A terrifying locked-room mystery set in a remote outpost on Mars.
|
|
|
|
