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| book details |
Information Processing Research in Advertising
Edited by Richard Jackson Harris
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normal price: R 6 140.95
Price: R 5 833.95
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| book description |
Originally published in 1983, Information Processing Research in Advertising was dedicated to helping bridge the interdisciplinary gap among psychologists, marketing researchers, linguists, and communication scientists at the time. In considering the many and varied effects of advertising, a very central issue is how the information in an ad is processed, that is, how people understand and remember what an ad said. Although this suggests that cognitive psychology could contribute directly to the study of advertising, it had not been the case until this point. Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. It is this approach that this book develops and explores, through examination of research on a variety of problems. Today it can be read in its historical context.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 1 Sep 2026
Language |
Format | Hardback
Pages | 336
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 780g
ISBN | 978-1-0413-7821-1
Readership Age |
BISAC | psychology / cognitive psychology
| other options |
Normally shipped |
Readership Age |
Normal Price | R 6 658.95
Price | R 6 326.95
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