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Design Thinking for Food and Beverage Innovation

By (author) Alex Toft Nielsen

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normal price: R 8 573.95

Price: R 7 716.95

| book description |

Combining up-to-date theory and practice, this book provides a 360-degree overview of how to incorporate a holistic, pragmatic ‘Design Thinking’ inspired methodology into food and beverage product design. From the initial conceptual stages through to launch, it covers the key elements of both the design thinking methodology and product design, drawing on the author’s personal experiences and diving deep into relevant industry case studies. It also offers focused insights into how empathy can build understanding of consumer motivations, and how to design product experiences that fit specific consumer desires and expectations. Ideal for industry professionals seeking to elevate their approach to product design, this book is a valuable resource for those passionate about food and beverages, eager to start their first or next innovation project.

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Taylor & Francis Ltd
Published date | 23 Mar 2026
Language |
Format | Hardback
Pages | 272
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 700g
ISBN | 978-1-0410-2464-4
Readership Age |
BISAC | technology / food science

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 10 381.95
 Price | R 9 343.95 | on special |

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