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books
| book details |
The Influence of Western Consumerism on Eastern Culture: A Consumer Behaviour Perspective
By (author) Richard Lee, By (author) Quynh Anh Duong, By (author) Huda Khan, By (author) Muhammad Rashid Saeed, By (author) Zhixing Xu
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| on special |
normal price: R 7 562.95
Price: R 7 184.95
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| book description |
This book consolidates and documents the influence of Western consumerism on Eastern culture and values. This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, and healthcare and medicine, this book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation, and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture. A book of interest to researchers of sociocultural studies, consumer culture theory, cross-cultural psychology, and consumer behaviour studies.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 22 Jan 2026
Language |
Format | Hardback
Pages | 124
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 400g
ISBN | 978-1-0328-9485-0
Readership Age |
BISAC | business & economics / consumer behavior
| other options |
Normally shipped |
Readership Age |
Normal Price | R 9 330.95
Price | R 8 864.95
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