| book details |

Persuasive Technology in the Age of Human-AI Communication

By (author) Bu Zhong, By (author) Yunya Song, By (author) Kenny K.N. Chow

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normal price: R 6 475.95

Price: R 5 827.95

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| book description |

This book offers valuable insights into the evolving landscape of human communication shaped by AI and persuasive technologies, and their use in facilitating and enhancing communication processes. Highlighting the central role of communication in utilizing persuasive technologies to analyze human behaviors, interpersonal communication, and cognitive processes, the book sheds light on the profound impact of AI communication on individuals and their society. First critically presenting and examining the foundational theories and principles that form the bedrock of persuasive technology, the book then moves to explore AI equality and other ethical considerations â€“ including privacy concerns, data security, manipulation, and trustworthiness in AI systems - as well as the broader societal impacts of AI communication in areas such as health care, politics, marketing, and social media, shedding light on its implications for our digital society. This book will be an interdisciplinary resource for researchers and students in communication studies, information sciences and business, specifically those working on human-computer interaction, social media communication, social media for social change, and digital media and society.