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China's Non-State Soft Power Actors: Tai Chi, Traditional Culture, and the Practice of Public Diplomacy

By (author) Xiaoling Zhang, By (author) Tony Hong

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normal price: R 1,886.95

Price: R 1,791.95

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This book enriches the evolving concept of soft power, and Chinaâ€™s approach to soft power, by considering how aspects of Chinese culture, notably the traditional martial art and health promoting exercise Tai Chi Quan, are being successfully promoted around the world by non-state actors, and how this fits alongside Chinaâ€™s state-sponsored soft power promotion. The book contrasts growing soft power promotion by China with the corresponding decline in such activities by Western states, outlines the growth of Tai Chi Quan societies worldwide and explores in detail why Tai Chi Quan appeals so strongly outside China. It shows how Tai Chi Quan introduces many people around the world to Chinese culture and builds links between people inside China and elsewhere in the world. It concludes that Tai Chi Quan achieves what soft power aims to achieve: a good image and long-term friendship.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
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Normal Price | R 2,505.95
Price | R 2,380.95 | on special |

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was: R 318.95
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This title will take longer to obtain, and should be delivered in 6-8 weeks

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Paperback / softback
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was: R 315.95
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