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Transition to Advanced Analytics: Get a Return on Your Analytics Investment

By (author) Jason Tan, By (author) Brian Ferris

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normal price: R 2 201.95

Price: R 1 981.95


| book description |

Amazon knows the products we’re interested in and shows us more to boost the size of our shopping cart. Google Maps knows the best route to get from A to B and recommends it to get us there in the shortest possible time. Netflix knows the media we enjoy most and recommends more to boost streaming time. However, many companies still fall short with their data analytics practices. This book focuses on how to embed advanced analytics directly into daily business operations and complement an enterprise system. This book can guide you in how traditional industries like retailers, banks and insurers can utilise and develop advanced analytics complementing their enterprise systems while embedding advanced analytics directly to optimise revenue and customer experience. Detailed in this book is a world-class analytics application used by loyalty point providers, banks, insurers and leading retailers. The title also provides a step-by-step implementation framework for Chief Digital and Artificial Intelligence Offices to develop their advanced analytics capabilities in tandem with legacy IT systems.

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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Taylor & Francis Ltd
Published date | 5 Apr 2024
Language |
Format | Paperback / softback
Pages | 160
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 200g
ISBN | 978-1-0325-2754-3
Readership Age |
BISAC | computers / database management / general


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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2 514.95
Price | R 2 263.95 | on special |



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