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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

By (author) Christophe Midler, By (author) Bernard Jullien, By (author) Yannick Lung

| on special |

normal price: R 2 108.95

Price: R 2 003.95


| book description |

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

| product details |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | Taylor & Francis Ltd
Published date | 21 Jan 2023
Language |
Format | Paperback / softback
Pages | 178
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 317g
ISBN | 978-1-0324-7682-7
Readership Age |
BISAC | business & economics / management science


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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Readership Age |
Normal Price | R 2 298.95
Price | R 2 183.95 | on special |



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| specials |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only


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Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order

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The Coming Wave: AI, Power and Our Future

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Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order


The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days

This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.