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books
| book details |
Sport and the Media: Managing the Nexus
By (author) Merryn Sherwood, By (author) Anthony Kerr, By (author) Ashleigh-Jane Thompson, By (author) Matthew Nicholson
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| on special |
normal price: R 7 459.95
Price: R 6 713.95
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| book description |
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relationships that exist between media and sport organisations, as well as the shift towards in-house media production, and explains how to apply a range of tools and strategies to promote the message, brand and achievements of sport organisations. This updated edition includes three completely new chapters introducing the fundamentals of storytelling, the growing significance of social issues, and the diversity of job roles and careers in sport media. It also features expanded coverage of digital technologies and social media, as well as profiles of industry professionals. This is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills. Additional resources include case diagnostics, tutorial plans, test bank, additional readings, and links to useful websites and videos.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 26 May 2025
Language |
Format | Hardback
Pages | 330
Dimensions | 246 x 174 x 0mm (L x W x H)
Weight | 810g
ISBN | 978-1-0324-2210-7
Readership Age |
BISAC | sports & recreation / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 9 026.95
Price | R 8 123.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 514.95
now: R 452.95
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