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books
| book details |
Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms
Edited by Xiang Ying Mei
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| on special |
normal price: R 1 810.95
Price: R 1 719.95
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| book description |
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It provides insights on ‘new’ experience development attributed to new technology and changes in consumer behaviour. It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences. It also focuses on the role of technology in changing consumer behaviour and motivations. Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking. This book provides insights on the development and trends in the tourism industry in the ‘new’ technology-driven experience economy. It will appeal to students, researchers and practitioners in the fields of tourism, the creative industries, business studies, cultural studies and leisure studies.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 2 Oct 2023
Language |
Format | Paperback / softback
Pages | 224
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 384g
ISBN | 978-1-0323-7218-1
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 267.95
Price | R 2 153.95
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