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Chinese Television and Soft Power in Africa

By (author) Angela Lewis

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Price: R 1 719.95

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This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into Chinaâ€™s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances Chinaâ€™s international image.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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