|
|
|
books
| book details |
Chinese Television and Soft Power in Africa
By (author) Angela Lewis
|
| on special |
normal price: R 1 734.95
Price: R 1 647.95
|
| book description |
This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 18 Dec 2024
Language |
Format | Paperback / softback
Pages | 134
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 260g
ISBN | 978-1-0323-2884-3
Readership Age |
BISAC | social science / ethnic studies / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 101.95
Price | R 1 996.95
| on special |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
|
A terrifying locked-room mystery set in a remote outpost on Mars.
|
|
|
|
