|
|
books
| book details |
Introduction to Corporate Communication: Case Studies from India
By (author) Charu Lata Singh, By (author) Mona Gupta
|
|
| on special |
normal price: R 2 052.95
Price: R 1 949.95
|
| book description |
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others. Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 25 Sep 2023
Language |
Format | Paperback / softback
Pages | 290
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 560g
ISBN | 978-1-0321-4926-4
Readership Age |
BISAC | language arts & disciplines / communication
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 511.95
Price | R 2 386.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
This is indeed a story of mercy and the redemption it offers.
|
Emil Coetzee, a civil servant in his fifties, is washing blood off his hands when the ceasefire is announced.
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
