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Brand China in the Media: Transformation of Identities

Edited by Qing Cao, Edited by Doreen Wu, Edited by Keyan G. Tomaselli

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| book description |

This book examines Chinaâ€™s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted â€˜China brandâ€™. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the â€˜Belt and Roadâ€™ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, Chinaâ€™s unique sense of history and identities may lead to a â€˜contested modernityâ€™ or â€˜multiple modernitiesâ€™; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand Chinaâ€™s trajectory of future development has been a major issue in international affairs. This book is concerned with how Chinaâ€™s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics â€“ and how they are interwoven with Chinaâ€™s international outlook which converges with or diverges from Chinaâ€™s historical assumptions and beliefs. This book will be of interest to those studying Chinaâ€™s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.