|
|
books
| book details |
Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands
By (author) Wioleta Kucharska
|
| on special |
normal price: R 1 934.95
Price: R 1 837.95
|
| book description |
Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge. Personal branding and personal knowledge are critical assets of knowledge workers and key drivers of their development and innovative performance. Both strongly influence the individual success of knowledge workers in the networked and knowledge-driven economy. Personal brands are dynamically shifting from the side-lines to the center of the modern economy and the authenticity of the brands of personal ingredients for their ability to create value. They are one of the three key pillars of value creation in the social media environment, therefore significantly contribute to digital business models. The book will be of interest to researchers, academics, professionals, and students in the fields of organizational branding, marketing, management, and communications.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 27 May 2024
Language |
Format | Paperback / softback
Pages | 168
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 453g
ISBN | 978-1-0320-1338-1
Readership Age |
BISAC | business & economics / human resources & personnel management
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 432.95
Price | R 2 310.95
| on special |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
Mary Shelley
Paperback / softback
112 pages
was: R 285.95
now: R 251.95
|
York Notes Advanced offer a fresh and accessible approach to English Literature.
|
Victor Frankenstein driven by the mad dream of creating his own creature, experiments with alchemy and science to build a monster stitched together from dead remains.
|
This is indeed a story of mercy and the redemption it offers.
|
|
Katie Daysh
Paperback / softback
384 pages
was: R 295.95
now: R 259.95
|
|
|
|
|
