|
|
|
books
| book details |
Sustainable Marketing and Customer Value
Edited by Subrata Chattopadhyay, Edited by Sundeep Singh Sondhi, Edited by Arunava Dalal
|
| on special |
normal price: R 1 821.95
Price: R 1 730.95
|
| book description |
Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 26 Aug 2024
Language |
Format | Paperback / softback
Pages | 326
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 453g
ISBN | 978-1-0320-0245-3
Readership Age |
BISAC | business & economics / advertising & promotion
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 229.95
Price | R 2 118.95
| on special |
|
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
|
Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
|
A terrifying locked-room mystery set in a remote outpost on Mars.
|
|
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
|
|
|
|
