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Masculinities and Markets: Raced and Gendered Urban Politics in Milwaukee

By (author) Brenda Parker

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normal price: R 3 996.95

Price: R 3 596.95

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| book description |

Studies of urban neoliberalism have been surprisingly inattentive to gender. Brenda Parker begins to remedy this by looking at the effect of new urbanism, â€œcreative class,â€ and welfare reform discourses on women in Milwaukee, a traditionally progressive city with a strong history of political organizing. Through a feminist partial political economy of place (FPEP) approach, Parker conducts an intersectional analysis of urban politics that simultaneously pays attention to a number of power relations. She argues that in the 1990s and 2000s, the cityâ€™s business-friendly agendaâ€”although couched in uplifting rhetoricâ€”strengthened existing hierarchies not only in class and race but also in gender. Taking on municipal elitesâ€™ adoption of Richard Floridaâ€™s â€œcreative classâ€ thesis, for example, Parker looks at the group Young Professionals of Milwaukee, exposing the way that a â€œcreative careersâ€ focus advances fundamentally masculine values and interests. She concludes with a case study that shows how gender and race mattered in the design, enactment, and contestation of an uneven urban redevelopment project. At once a case study of the city and a theorization of urban neoliberalism, Masculinities and Markets highlights how urban politics and discourses in U.S. cities have changed over the years.