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Sales Automation: How to Increase Sales Through Automated Technology

By (author) Todd Scofield, By (author) Don Shaw






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Computers have infiltrated and streamlined just about every business function - except sales. Yet the potential of new technologies and software to stimulate sales from existing customers and future prospects has never been greater. Sales Automation provides managers with a rationale and a platform to bring automation into their organizations. Readers will learn how to: differentiate between the many systems and applications available; keep track of customers throughout the entire buying cycle and enhance customer relationships; use telecommunications and database management techniques; budget, plan and administer a low-risk programme; and introduce automation and train personnel to feel comfortable using it. Sales information is a powerful marketing asset. And yet, as the authors say, There remains a very large, basically untapped, almost unexplored frontier for computing in the realm of sales . Using computer power to its greatest competitive advantage is what Sales Automation is all about.

| product details |



Normally shipped | Enquiries only
Publisher | Amacom
Published date | 24 Aug 1992
Language |
Format | Hardback
Pages | 264
Dimensions | 228 x 152 x 25mm (L x W x H)
Weight | 531g
ISBN | 978-0-8144-5000-0
Readership Age |
BISAC |


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