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Guerrilla Marketing: Cutting-edge strategies for the 21st century

By (author) Jay Levinson

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normal price: R 370.95

Price: R 351.95


| book description |

The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.

| product details |



Normally shipped | Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher | Little, Brown Book Group
Published date | 3 May 2007
Language |
Format | Paperback / softback
Pages | 384
Dimensions | 233 x 157 x 28mm (L x W x H)
Weight | 474g
ISBN | 978-0-7499-2811-7
Readership Age |
BISAC | business & economics / sales & selling


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Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Readership Age |
Normal Price | R 556.95
Price | R 528.95 | on special |



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