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The Psychology of Marketing: Cross-Cultural Perspectives

By (author) Alexander Unger, By (author) Mr G Jason Goddard, By (author) Professor Gerhard Raab, By (author) Professor Riad A Ajami

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This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: â€¢ Cognition theories. â€¢ Personality, perception and memory. â€¢ Motivation and emotion. â€¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

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Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Bonsai Success in Southern Africa

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Paperback / softback
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was: R 320.95
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Fifteen Dogs

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Paperback / softback
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was: R 280.95
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Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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