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books
| book details |
Home Team Away: Watching European Football in Urban China
By (author) Yuan Gong
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| on special |
normal price: R 3 583.95
Price: R 3 225.95
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| book description |
Home Team Away calls for a rethinking of sport fandom that is divorced from an attachment to location. As the first comprehensive account of the European football fandom in China, this book explores how the Chinese middle class subjectivity is formed through the cross-cultural, digital consumption of the Big Five leagues. Yuan Gong captures the embodied experiences of fans and fan clubs, fan discourses and activities unfolding on digital platforms on Weibo, Weixin, and Hupu, combining fieldwork in Shanghai and virtual ethnography. Gong argues that Chinese fans’ decisions to follow and engage with European football result from their material conditions, ideological contestation, and technology appropriation as a new demographic bloc arising during China’s transition to authoritarian digital capitalism. By engaging with their home teams away, the Chinese middle class fans perform as citizens with a global vision despite the resurgence of the nationalist and anti-Western sentiments.
| product details |
Normally shipped |
Publisher | The University of Michigan Press
Published date | 23 Sep 2026
Language |
Format | Hardback
Pages | 224
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-0-4720-7825-7
Readership Age |
BISAC |
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 700.95
Price | R 3 330.95
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Matt Dinniman
Paperback / softback
480 pages
was: R 522.95
now: R 459.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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