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books
| book details |
Digital Marketing: Global Strategies from the World's Leading Experts
By (author) Yoram (Jerry) Wind, By (author) Vijay Mahajan
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normal price: R 1 329.95
Price: R 1 262.95
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| book description |
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.
| product details |
Normally shipped |
Publisher | John Wiley & Sons Inc
Published date | 7 Feb 2001
Language |
Format | Paperback / softback
Pages | 432
Dimensions | 238 x 162 x 35mm (L x W x H)
Weight | 744g
ISBN | 978-0-4713-6122-0
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normal Price | R 1 595.95
Price | R 1 515.95
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