| book details |

A History of Market Research

By (author) Andrew McMeekin, By (author) Sally Randles, By (author) Alan Warde

This book is currently unavailable. Enquire to check if we can source a used copy

| enquire |

| book description |

This book traces the development of market research, its technical resources, its personnel and its organizations. Among its key themes are: * the rise and fall of occupational control * development of new techniques for studying consumers * the impact of ICTs * establishing and maintaining relationships with clients and consumers * the changing contours of industrial competition. This academically and critically rigorous assessment of the market research industry will be of interest across a number of spheres including marketing, organization studies, sociology, consumer behaviour, contemporary economic and social history, and geography and institutional economics.

| product details |

| other options |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 415.95
now: R 373.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

| more |

| add to trolley |

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 495.95
now: R 445.95
Forthcoming

| more |

| add to trolley |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 395.95
now: R 355.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

| more |

| add to trolley |

Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
Forthcoming

A terrifying locked-room mystery set in a remote outpost on Mars.

| more |

| add to trolley |