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The Business Side of Creativity: The Comprehensive Guide to Starting and Running a Small Graphic Design or Communications Business

By (author) Cameron S. Foote, Illustrated by Mark Bellerose

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normal price: R 984.95

Price: R 935.95


| book description |

For over a decade The Business Side of Creativity has remained the authoritative guide to setting up and running a small creative organization. This updated and expanded edition revises the best-selling classic to include even more facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition increases even faster. Today, success hinges not on talent alone but on a thorough understanding of the business side of creativity. Hailed by reviewers as the creative business “bible,” The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of successful self-employment—all the way from getting launched as a freelancer to running a multiperson shop to retiring comfortably—and everything in between. Sample business forms and documents to help put information into practice are included in the appendixes and are also available for download. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it’s right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more, giving you practical, real-world answers and invaluable, expert advice.

| product details |



Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | WW Norton & Co
Published date | 27 Jun 2014
Language |
Format | Paperback / softback
Pages | 432
Dimensions | 234 x 157 x 28mm (L x W x H)
Weight | 716g
ISBN | 978-0-3937-3400-3
Readership Age |
BISAC |


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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Readership Age |
Normal Price | R 1,272.95
Price | R 1,209.95 | on special |



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Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order

In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.

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Paperback / softback
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was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.