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The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services

By (author) Cameron S. Foote

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normal price: R 1,258.95

Price: R 1,195.95


| book description |

Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.

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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | WW Norton & Co
Published date | 10 Jan 2012
Language |
Format | Hardback
Pages | 224
Dimensions | 244 x 165 x 23mm (L x W x H)
Weight | 573g
ISBN | 978-0-3937-3347-1
Readership Age |
BISAC |


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