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books
| book details |
Strategic Commercial Management
By (author) David Lowe
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| on special |
normal price: R 2 183.95
Price: R 2 073.95
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| book description |
Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions. Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management.
| product details |
Normally shipped |
Publisher | Taylor & Francis Ltd
Published date | 30 Jun 2025
Language |
Format | Paperback / softback
Pages | 254
Dimensions | 198 x 129 x 0mm (L x W x H)
Weight | 500g
ISBN | 978-0-3675-1026-8
Readership Age |
BISAC | business & economics / strategic planning
| other options |
Normally shipped |
Readership Age |
Normal Price | R 2 671.95
Price | R 2 537.95
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