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| book details |
Business Marketing Management : B2B
By (author)
Michael Hutt
, By (author)
Thomas Speh
, By (author)
K. Douglas Hoffman
| on special |
normal price: R 1 819.95
Price: R 1 637.95
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| book description |
Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 12 to 16 days
Publisher |
Cengage Learning, Inc
Published date |
23 Mar 2023
Language |
Format |
Paperback / softback
Pages |
352
Dimensions |
277 x 213 x 14mm (L x W x H)
Weight |
940g
ISBN |
978-0-3577-1823-0
Readership Age |
BISAC |
business & economics / marketing / general
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
Enquiries only
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The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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Survive the AI Apocalypse: A guide for solutionists
Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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