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Business Marketing Management B2B

By (author) Michael Hutt, By (author) Thomas Speh

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normal price: R 1 042.95

Price: R 938.95

| book description |

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 12 to 16 days
Publisher | Cengage Learning, Inc
Published date | 5 Jul 2018
Language |
Format | Paperback / softback
Pages | 352
Dimensions | 20 x 213 x 274mm (L x W x H)
Weight | 816g
ISBN | 978-0-3570-3924-3
Readership Age |
BISAC | business & economics / sales & selling

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only

Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
 
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