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Business Marketing Management B2B

By (author) Michael Hutt, By (author) Thomas Speh

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normal price: R 956.95

Price: R 861.95

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| book description |

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 12e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

| product details |

Normally shipped | Available from overseas. Usually dispatched in 12 to 16 days
Publisher | Cengage Learning, Inc
Published date | 5 Jul 2018
Language |
Format | Paperback / softback
Pages | 352
Dimensions | 8 x 84 x 108mm (L x W x H)
Weight | 820g
ISBN | 978-0-3570-3924-3
Readership Age |
BISAC | business & economics / sales & selling

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| specials |

Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
Forthcoming

A terrifying locked-room mystery set in a remote outpost on Mars.

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Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 415.95
now: R 373.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 395.95
now: R 355.95
Usually dispatched in 6-12 days

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

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The Correspondent

Virginia Evans
Hardback
288 pages
was: R 552.95
now: R 497.95
Available from overseas. Usually dispatched in 14 days

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