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| book details |
Reset: Business and Society in the New Social Landscape
By (author)
James Rubin
, By (author)
Barie Carmichael
| on special |
normal price: R 837.95
Price: R 795.95
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| book description |
As consumers, our access to-and appetite for-information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind ""socially responsible"" branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices. James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the public's expectations for business's role in society is increasing. Today, businesses must bridge this widening gap at a time when online stakeholders are committed to holding business accountable for its behavior, with unprecedented internal and external scrutiny. This requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. In this new era of instant transparency, corporate behavior has become the proof of corporate character for recruiting and retaining both customers and the next generation of talent. Offering essential advice for managing brand, reputation, and risk, this book is a guide to navigating the pitfalls and taking advantage of the opportunities of the reset.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
Columbia University Press
Published date |
9 Jan 2018
Language |
Format |
Hardback
Pages |
272
Dimensions |
216 x 140 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-0-2311-7824-2
Readership Age |
BISAC |
business & economics / consumer behavior
| other options |
Normally shipped |
This title will take longer to obtain, and should be delivered in 6-8 weeks
Readership Age |
Normal Price |
R 976.95
Price |
R 927.95
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Paperback / softback
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Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
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The Thing at 52
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Hardback
40 pages
was: R 363.95
now: R 345.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
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