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| book details |
Creating Corporate Reputations: Identity, Image, and Performance
By (author)
Grahame Dowling
| on special |
normal price: R 1,200.95
Price: R 1,140.95
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| book description |
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations' desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.
| product details |
Normally shipped |
This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher |
Oxford University Press
Published date |
13 Jun 2002
Language |
Format |
Paperback / softback
Pages |
320
Dimensions |
234 x 156 x 18mm (L x W x H)
Weight |
475g
ISBN |
978-0-1992-5220-6
Readership Age |
BISAC |
business & economics / public relations
| other options |
Normally shipped |
This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Readership Age |
Normal Price |
R 2,382.95
Price |
R 2,263.95
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Out of Print / Publication Cancelled
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price |
R 2,878.95
Price |
R 2,734.95
| on special |
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The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 363.95
now: R 345.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
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Free Your Mind: The new world of manipulation and how to resist it
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Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
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Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
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