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Creating Corporate Reputations: Identity, Image and Performance

By (author) Grahame Dowling

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normal price: R 1,200.95

Price: R 1,140.95

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Research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This guide outlines how high-status companies become corporate super brands, presenting managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. It emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships and minor corporate identity change. Drawing on more than 15 years of academic research, executive seminars and consulting experience, the author suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company.

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Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
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Normal Price | R 2,652.95
Price | R 2,519.95 | on special |

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Out of Print / Publication Cancelled

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Free Your Mind: The new world of manipulation and how to resist it

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Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.

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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

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Paperback / softback
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With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.

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The Thing at 52

Mr. Ross Montgomery
Hardback
40 pages
was: R 363.95
now: R 345.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock

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