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books
| book details |
Managing Global Customers: An Integrated Approach
By (author) George S. Yip, By (author) Audrey J.M. Bink
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| on special |
normal price: R 3 297.95
Price: R 3 132.95
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| book description |
Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to · think about managing global customers in the context of their overall global strategy · develop effective global customer management programs · overcome barriers to implementation and success · build better relationships with important customers · get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.
| product details |
Normally shipped |
Publisher | Oxford University Press
Published date | 6 Sep 2007
Language |
Format | Hardback
Pages | 288
Dimensions | 240 x 160 x 20mm (L x W x H)
Weight | 577g
ISBN | 978-0-1992-2983-3
Readership Age |
BISAC | business & economics / sales & selling
| other options |
Normally shipped |
Readership Age |
Normally shipped |
Readership Age |
Normal Price | R 4 040.95
Price | R 3 838.95
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