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Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

By (author) Robert Brunner, By (author) Stewart Emery, By (author) Russ Hall

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This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery.Â Available in print and digital formats. Â Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own! Â There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson.... Â Â

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295,95
now: R 265,95
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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
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528 pages
was: R 425,95
now: R 382,95
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This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340,95
now: R 306,95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

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